Curriculum
- 9 Sections
- 38 Lessons
- 10 Weeks
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- Foundations of Advertising DesignLearn the core principles of visual communication, branding, and layout that form the basis of effective and impactful advertising design.4
- Branding & Consumer PsychologyExplore how branding influences consumer perception and behavior, and learn to design visuals that align with psychological triggers to build trust and drive engagement.4
- Concept Development & IdeationLearn how to generate, refine, and visualize creative ideas that form the foundation of compelling advertising campaigns and strong brand messaging.4
- Visual Design for AdvertisingMaster the use of layout, color, typography, and imagery to create eye-catching ad designs that effectively communicate brand messages and capture audience attention.4
- Multimedia & Campaign ExecutionLearn to integrate visuals, motion, and interactive elements across platforms to deliver cohesive, high-impact advertising campaigns from concept to launch.4
- Cross-Channel Campaign StrategyDiscover how to plan and execute cohesive advertising campaigns that maintain consistent messaging and design across multiple platforms, including web, social media, print, and mobile.4
- Testing, Feedback & IterationLearn how to evaluate ad performance through user testing and analytics, apply feedback effectively, and refine designs to maximize impact and campaign success.4
- Capstone ProjectApply everything you've learned by creating a complete, cross-channel advertising campaign—from branding and concept to final design assets—showcased in a professional portfolio.6
- Portfolio & Career DevelopmentLearn how to curate a standout design portfolio, present your work professionally, and prepare for careers in advertising, branding, and digital design.4