Understand the key principles of creating impactful static banners, including layout, hierarchy, typography, and effective use of imagery and calls to action.

Learn how to choose the right fonts and color schemes to enhance readability, evoke emotion, and create a visually cohesive and engaging banner design.

Explore the basics of creating dynamic, engaging animated banner ads using keyframe animation, transitions, and industry-standard tools like Adobe Animate and After Effects.

Dive deeper into creating interactive and complex animations for banner ads, using advanced motion graphics, triggers, and loops to enhance user engagement and performance.

Learn how to create adaptable banners that adjust seamlessly to different screen sizes and devices, ensuring optimal performance and visual appeal across desktops, tablets, and mobiles.

Master techniques for optimizing banner files to reduce load times, improve performance, and ensure fast, smooth delivery across various platforms without compromising visual quality.

Develop a cohesive ad campaign by designing static, animated, and responsive banners that maintain consistent messaging and branding across multiple platforms.