Curriculum
- 9 Sections
- 34 Lessons
- 10 Weeks
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- Introduction to Branding and Visual DesignThe foundational concepts of branding, emphasizing the importance of visual elements in creating a memorable and effective brand identity that resonates with audiences and communicates the brand's values.4
- Brand Identity FundamentalsOn defining a brand's core values, mission, and vision, and how visual elements like logos, color schemes, and typography work together to create a cohesive and impactful brand image.6
- Logo Design PrinciplesThe essential elements of creating effective logos, including simplicity, scalability, uniqueness, and relevance, ensuring the logo is memorable and communicates the brand’s identity clearly.4
- Conceptualizing and Sketching Logo IdeasOn brainstorming and generating creative logo concepts through sketching, mood boards, and idea refinement, laying the foundation for strong, unique logo designs.4
- Digitalizing Your Logo DesignHow to transform hand-drawn sketches into polished, vector-based logos using design software, refining concepts with colors, typography, and scalable formats for various applications.4
- Crafting a Complete Brand Identityinvolves designing all visual elements that represent a brand, including logos, color schemes, typography, and supporting materials like business cards and stationery, ensuring a cohesive and recognizable brand image.3
- Branding for Different PlatformsOn adapting your logo and brand identity across various mediums, ensuring consistency and effectiveness whether for websites, social media, print, or digital ads.3
- Brand Storytelling through Designexplores how to use visual elements like logos, colors, and typography to communicate a brand's narrative, connect emotionally with audiences, and reinforce brand values.3
- Presentation and FeedbackTo effectively present your logo design concepts to clients, gather constructive feedback, and refine your designs based on their input.3