Curriculum
- 13 Sections
- 37 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Introduction to Creative Advertisingintroduced to the history, principles, and psychology of advertising, focusing on visual communication and the role of design in building brand identity and engaging audiences.3
- Fundamentals of Logo Designexplore the core principles of effective logo creation, including simplicity, memorability, versatility, and the use of symbols, typography, and color to represent a brand.3
- Digital Logo CreationHow to transform hand-drawn logo concepts into polished digital designs using vector tools, focusing on refinement, typography, and scalability.3
- Poster Design Principleslearn key design elements such as layout, visual hierarchy, balance, and CTA integration to create clear and engaging poster compositions.3
- Creating Impactful PostersDesign visually compelling posters that balance imagery, typography, and messaging to grab attention and communicate effectively in print and digital formats.3
- Banner Design & Web Ad Standardsexplore the principles of designing effective digital banners, including layout, file formats, animation basics, and industry-standard ad sizes for web and social media.3
- Color Theory & Typography in Advertisinglearn how to use color and typography effectively to evoke emotion, enhance readability, and strengthen brand identity in advertising design.3
- Campaign Thinking & Concept Developmentexplore strategies for generating strong campaign ideas, using mood boards and brainstorming to craft unified messages that resonate across multiple media channels.3
- Designing a Cross-Media Ad CampaignStudents develop a cohesive advertising campaign adaptable across various platforms, ensuring consistent branding, messaging, and visual identity in all formats.3
- Feedback & IterationStudents receive structured critiques on their campaign drafts and refine their work through guided revisions to improve concept clarity, visual consistency, and overall impact.3
- Final Presentation & Portfolio ReviewStudents showcase their complete ad campaign—logos, posters, banners, and mockups—followed by critique sessions and guidance on building a professional design portfolio.3
- Tools & SoftwareIndustry standard design tools like Adobe Creative Suite, Figma, and Canva for creating professional visual assets across print and digital media.3
- Introduction to Creative Advertising Design1
Creative advertising design is the process of using graphic design principles to create visually compelling advertisements, including logos, posters, banners, and campaigns. The goal is to communicate a brand’s message effectively, attract attention, and engage the target audience.
In a logo design course, you will learn the fundamental principles of creating logos, such as simplicity, scalability, and uniqueness. The course will teach you how to use design software like Adobe Illustrator, understand typography, and explore color theory to create effective logos for brands.
Poster design tutorials can be found online through platforms like YouTube, design blogs, and online design courses. These tutorials typically cover how to create visually striking posters by focusing on layout, typography, and imagery while communicating a clear message.
Banner design techniques include optimizing visual hierarchy, using strong call-to-action (CTA) elements, choosing the right dimensions for digital platforms, and ensuring consistency in branding. Learning how to balance text and visuals while maintaining readability is key for creating effective banners.
Digital advertising campaigns use online platforms like social media, websites, and search engines to promote brands or products. These campaigns often include a combination of digital ads such as banners, videos, and social media posts, all designed to reach a targeted audience and achieve specific marketing goals.
Branding and campaign design refers to the creation of a cohesive visual identity for a brand and its promotional materials. It includes designing logos, color schemes, typography, and other elements that ensure consistency across different ad platforms. Campaign design focuses on creating compelling messages and visuals that resonate with the audience.
Graphic design is crucial in advertising because it helps convey messages quickly and effectively through visual elements. Good design captures attention, communicates key ideas, and creates a strong emotional connection between the brand and its audience, enhancing the overall impact of the advertisement.
Creating a logo design for a brand involves understanding the brand’s identity, values, and target audience. You’ll use design software to experiment with symbols, fonts, and colors to create a logo that is memorable, scalable, and reflects the brand’s core message.