introduced to the history, principles, and psychology of advertising, focusing on visual communication and the role of design in building brand identity and engaging audiences.

explore the core principles of effective logo creation, including simplicity, memorability, versatility, and the use of symbols, typography, and color to represent a brand.

How to transform hand-drawn logo concepts into polished digital designs using vector tools, focusing on refinement, typography, and scalability.

learn key design elements such as layout, visual hierarchy, balance, and CTA integration to create clear and engaging poster compositions.

Design visually compelling posters that balance imagery, typography, and messaging to grab attention and communicate effectively in print and digital formats.

explore the principles of designing effective digital banners, including layout, file formats, animation basics, and industry-standard ad sizes for web and social media.

learn how to use color and typography effectively to evoke emotion, enhance readability, and strengthen brand identity in advertising design.

explore strategies for generating strong campaign ideas, using mood boards and brainstorming to craft unified messages that resonate across multiple media channels.

Students develop a cohesive advertising campaign adaptable across various platforms, ensuring consistent branding, messaging, and visual identity in all formats.

Students receive structured critiques on their campaign drafts and refine their work through guided revisions to improve concept clarity, visual consistency, and overall impact.

Students showcase their complete ad campaign—logos, posters, banners, and mockups—followed by critique sessions and guidance on building a professional design portfolio.

Industry standard design tools like Adobe Creative Suite, Figma, and Canva for creating professional visual assets across print and digital media.