Curriculum
- 11 Sections
- 56 Lessons
- 10 Weeks
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- Introduction to Digital MarketingLearn the fundamentals of digital marketing, its key channels, and how it drives modern business growth.4
- Website Strategy & User ExperienceDiscover how to build, optimize, and structure user-friendly websites that convert visitors into customers.4
- Search Engine Optimization (SEO)Master techniques to improve website visibility on search engines through keyword research, on-page optimization, and link-building strategies.6
- Paid Advertising (PPC & Media Buying)Learn to plan, launch, and optimize targeted ad campaigns across platforms like Google Ads, Facebook, and Instagram to maximize ROI.6
- Content Marketing & CopywritingDevelop compelling content and persuasive copy that attracts, engages, and converts audiences across digital platforms.6
- Social Media MarketingExplore strategies to grow and engage your audience organically and through paid campaigns on platforms like Instagram, Facebook, LinkedIn.5
- Email Marketing & AutomationLearn to build email lists, craft personalized campaigns, and automate workflows to nurture leads and drive conversions effectively.6
- Analytics, Data, & ReportingGain skills in tracking, analyzing, and interpreting digital marketing data using tools like Google Analytics 4 to make data-driven decisions.5
- eCommerce & Affiliate Marketing5
- Strategy, Planning & Growth HackingLearn how to drive online sales through eCommerce platforms and generate passive income using affiliate marketing strategies and networks.5
- Capstone Project & CertificationApply your digital marketing skills by creating a comprehensive strategy and executing a campaign, culminating in a certification to showcase your expertise.4
Traditional vs Digital Marketing
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