Curriculum
- 10 Sections
- 33 Lessons
- 10 Weeks
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- Introduction to Advertising GraphicsThe creation of visual content for various advertising mediums, including print, digital, and social media, with the goal of effectively communicating a brand's message and capturing the audience's attention through compelling designs.3
- Design Principles for AdvertisingInclude using strong visual hierarchy, clear typography, balanced composition, and effective color schemes to create ads that capture attention, convey a message clearly, and drive desired actions from the audience.3
- Print Advertising DesignCreating visually compelling ads for traditional media like brochures, flyers, posters, and magazines, focusing on effective layout, typography, and imagery to capture attention and communicate the message clearly in a physical format.4
- Digital Advertising GraphicsThe creation of visually appealing ads for online platforms, including banner ads, display ads, and interactive media, optimized for different screen sizes and designed to drive clicks, conversions, and engagement across websites and digital networks.4
- Social Media Advertising Designcreating visually compelling ads tailored for platforms like Facebook, Instagram, and Twitter, optimizing for engagement and conversions through effective use of images, videos, text, and calls-to-action.4
- Branding in Advertising GraphicsConsistency in visual elements like logos, colors, typography, and messaging across all advertising platforms, ensuring that the brand's identity is recognizable and cohesive in every campaign.3
- Tools for Designing Advertising GraphicsInclude software like Adobe Photoshop, Illustrator, and InDesign for advanced design, as well as Canva for quick and easy graphic creation, enabling designers to craft high-quality visuals for print, digital, and social media ads.3
- Ad Optimization and TestingInvolve refining ad designs through A/B testing, analyzing performance metrics, and making data-driven adjustments to improve engagement, conversions, and overall campaign effectiveness.3
- Creating a Complete Advertising CampaignInvolves conceptualizing, designing, and executing a cohesive strategy across print, digital, and social media platforms, ensuring brand consistency and maximizing audience engagement.3
- Ad Compliance and AccessibilityThat your ads meet platform guidelines and are inclusive, providing equal access to all users, including those with disabilities.3