Curriculum
- 10 Sections
- 32 Lessons
- 10 Weeks
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- Introduction to Social Media MarketingSocial media marketing involves using platforms like Facebook, Instagram, and Twitter to promote your brand, engage with your audience, and drive traffic through strategic content and ads.3
- Setting Up Your Facebook and Instagram AccountsSetting up your Facebook and Instagram accounts involves creating optimized business profiles, linking them to your ad managers, and ensuring your settings are aligned to effectively manage ads and track performance.3
- Target Audience & Market ResearchTarget audience and market research helps identify your ideal customers and their preferences, enabling you to create tailored campaigns for better engagement and results.3
- Crafting Engaging ContentCrafting engaging content involves creating visually appealing and compelling copy that resonates with your target audience, encourages interaction, and aligns with your brand’s messaging to boost engagement on social media.4
- Facebook and Instagram Ads BasicsLearn the fundamentals of creating effective ads, choosing campaign objectives, selecting the right ad formats, and setting budgets to drive traffic, engagement, and conversions on both platforms.4
- Advanced Facebook and Instagram Ads StrategiesAdvanced strategies include using retargeting, custom and lookalike audiences, A/B testing, and scaling ads to maximize reach, conversions, and return on investment.3
- Analytics & Tracking Ad PerformanceAnalytics and tracking ad performance involve using tools like Facebook Ads Manager and Instagram Insights to monitor key metrics, assess campaign effectiveness, and make data-driven adjustments to optimize results.3
- Troubleshooting and Optimizing AdsTroubleshooting and optimizing ads involves analyzing performance data and making adjustments to improve engagement, conversion rates, and overall ROI.3
- Social Media Marketing Strategy and TrendsA strong social media marketing strategy focuses on audience engagement, trending content, and staying current with platform updates to drive growth and brand visibility.3
- Course Recap and Next StepsThe Social Media Marketing Online Course: Master FB & IG Ads teaches you how to create, optimize, and analyze Facebook and Instagram ad campaigns to effectively grow your business and drive targeted traffic.3
Creating Your Social Media Marketing Plan
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