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Digital Marketing Course
Our Digital Marketing course covers analytics, web development, SEO, social media marketing, email marketing, mobile development, video marketing, and online advertising.
Digital Marketing Course in Chennai
Passionate about Marketing and Looking To Master the Digital Strategies That Shape Modern Business?
At VFX, our Digital Marketing training equips you with essential skills in SEO, social media, PPC, and analytics. Learn from experts with hands-on projects to master strategies that drive business success
Key Takeaways from Our Digital Marketing Course
Our digital marketing course is ideal for aspiring designers looking to kickstart a career in advertising, media, branding, and digital marketing. Gain practical experience and industry insights to succeed in the digital world.
Digital Marketing Fundamentals
Gain a solid understanding of digital marketing principles, including SEO, content strategy, and email marketing. Learn how to drive traffic, boost engagement, and improve conversion rates using the latest marketing strategies.
Social Media Marketing
Discover how to build an effective social media presence and create campaigns that resonate with your target audience. Understand the visual design aspects that play into social media branding and marketing.
Graphic Design for Digital Campaigns
Learn how to create stunning visuals, from banners to social media posts, to enhance your digital marketing campaigns. Understand how graphic design principles are essential for creating a strong visual identity that aligns with brand messaging.
Content Marketing & Strategy
Discover how to develop content strategies that engage your audience and strengthen your brand. Learn the intersection of content marketing and web design to create seamless, visually cohesive user experiences.
UX/UI Design Principles
Understand the core principles of user experience (UX) and user interface (UI) design. Learn how to create websites and digital assets that are user-friendly, visually pleasing, and optimized for conversion.
Visual Branding & Identity Design
Dive into graphic design principles for creating brand assets like logos, color schemes, and typography. Learn how to incorporate these designs into your digital marketing efforts for a cohesive brand identity across all platforms.
Responsive Web Design
Discover how to create websites that adapt to different screen sizes and devices, ensuring an optimal user experience for all visitors, from desktop to mobile.
E-commerce & Web Design Integration
Learn how to design user-friendly e-commerce websites that seamlessly integrate digital marketing strategies to drive online sales.
Search Engine Optimization (SEO)
Learn how to optimize websites for search engines to improve organic rankings, increase visibility, and drive high-quality traffic. Understand the importance of SEO in both web design and content creation for better user experience and conversion.
Web Design & Development Basics
Understand the fundamentals of web design, including layout, user experience (UX), and responsive design. Learn how to design websites that are both visually appealing and optimized for high performance across devices.
Pay-Per-Click (PPC) Advertising
Master paid advertising strategies using platforms like Google Ads and social media ads. Learn how to create ads that are visually impactful and compelling to increase click-through rates and conversions.
Email Marketing & Automation
Learn how to design and optimize email campaigns, create beautiful templates, and implement automation techniques to nurture leads and boost sales.
Conversion Rate Optimization (CRO)
Learn techniques to optimize your website, landing pages, and marketing campaigns to increase conversions. Focus on how design elements such as layout, colors, and CTAs influence user behavior.
Web Analytics & Reporting
Learn how to use analytics tools like Google Analytics to track website traffic, monitor user behavior, and measure the success of your digital marketing efforts. Make data-driven decisions to improve website design and marketing performance.
Mobile Marketing & Design
Understand mobile design principles and how to create marketing strategies that engage users on mobile devices, including mobile-responsive websites, apps, and SMS marketing campaigns.
Flexible Learning Options
We offer flexible learning schedules, including weekday and weekend classes, to accommodate working professionals and full-time students. Additionally, we also provide online advertising design courses for students across the globe.
Start your journey with our comprehensive Digital Marketing course and turn your ideas into digital success.
Facts
Why Learn Digital Marketing ?
Digital marketing is essential in today’s tech driven world, where businesses are increasingly relying on online platforms to reach customers. Learning digital marketing gives you the skills to effectively promote products, services, or brands through channels like SEO, social media, email marketing, and content creation. It allows you to engage a broader audience, track campaign performance, and adjust strategies for better results. With the digital landscape constantly evolving, mastering digital marketing opens up career opportunities across industries and helps you stay competitive in a fast-paced job market.
Detailed
Digital Marketing Course Syllabus
Overview of Digital Marketing
Importance of Digital Marketing in modern business
Key Digital Marketing Channels (SEO, SEM, SMM, Content Marketing)
Traditional vs Digital Marketing
Setting measurable marketing goals
Introduction to SEO and its importance for web visibility
On-page SEO techniques (Keywords, Meta Tags, Content Optimization)
Off-page SEO strategies (Link Building, Social Signals)
Technical SEO (Mobile Optimization, Site Speed, Structured Data)
SEO Tools: Google Analytics, SEMrush, Ahrefs
Overview of Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
Creating social media strategies
Designing and managing social media content
Paid Advertising on Social Media (Facebook Ads, Instagram Ads)
Social Media Analytics and Engagement
Introduction to PPC and Google Ads
Setting up Google Ads campaigns and budgeting
Keyword research and bidding strategies
Optimizing ads for maximum ROI
Analytics & tracking PPC campaigns
Content strategy and planning
Writing effective content for blogs, articles, and social media
Visual Content Creation (Infographics, Videos)
Content Distribution & Promotion strategies
Measuring content success (Engagement, Traffic, Conversions)
Building email lists and segmentation strategies
Crafting engaging email campaigns
Personalization and automation in email marketing
Analyzing email performance (Open rates, CTR, Conversions)
Creating email templates and optimizing design for user experience
Introduction to Web Design and Development
User Experience (UX) vs. User Interface (UI) Design
Layout Principles and Responsive Design (Mobile-first design)
HTML and CSS basics for web design
Best practices for creating intuitive and attractive websites
Introduction to Graphic Design Principles (Color theory, Typography, Layout)
Designing eye-catching visuals for digital marketing (Banners, Social Media Posts, Ads)
Creating brand assets (Logos, Brand Guidelines)
Using tools like Adobe Photoshop, Illustrator, and Canva
Visual storytelling and enhancing digital marketing campaigns through design
Importance of CRO in digital marketing
A/B testing and optimizing landing pages
User experience design to boost conversions
Integrating design and content for better engagement
Understanding user behavior and making data-driven improvements
Introduction to Google Analytics and setting up tracking
Understanding key metrics (Traffic, Bounce Rate, Conversion Rate)
Setting up conversion goals and eCommerce tracking
Analyzing user behavior to improve website performance
Reporting and interpreting analytics data for campaign optimization
- Introduction to affiliate marketing and how it works
- Setting up affiliate programs for digital products or services
- Affiliate network management and optimization
- Tracking affiliate performance and improving ROI
- Best practices for selecting affiliates and partners
Introduction to Marketing Automation tools (Mailchimp, HubSpot, ActiveCampaign)
Setting up automated campaigns (Email workflows, lead nurturing)
Customer Relationship Management (CRM) best practices
Lead scoring and segmentation strategies
Tracking the effectiveness of automated campaigns
- Mobile-first marketing strategies
- Optimizing websites for mobile devices
- SMS marketing and Push Notifications
- Mobile apps and location-based marketing
- Designing mobile-friendly landing pages
Understanding popular web design platforms (WordPress, Wix, Squarespace)
Basic web development (HTML, CSS, WordPress theme customization)
Creating responsive websites using website builders
Prototyping and wireframing with tools like Adobe XD, Sketch, and Figma
Introduction to website hosting and domains
- Advanced Adobe Photoshop & Illustrator techniques
- Creating infographics and data visualization for marketing
- Designing for various digital platforms (websites, social media, email)
- Motion graphics and animated design basics
- Understanding trends in graphic design (Minimalism, Flat Design, Material Design)
Designing e-commerce websites that drive sales
Understanding user behavior on e-commerce platforms
Optimizing product pages for SEO and conversions
Integrating payment systems and user trust signals
Advanced product photography and design for online stores
- Creating a comprehensive digital marketing strategy
- Integrating SEO, PPC, Social Media, and Content Marketing
- Setting marketing KPIs and metrics for success
- Case study analysis: Successful digital marketing campaigns
- Managing digital marketing projects and teams
The role of Artificial Intelligence in Digital Marketing
Voice Search Optimization and Chatbots
The evolution of social media and its marketing potential
Augmented Reality (AR) and Virtual Reality (VR) in design and marketing
The future of design trends and emerging tools in digital marketing
Digitial Marketing Training Duration & Certification
- Course Details
- Mode of Training
- Software Used in Training
- Digital Marketing Career Opportunities
- Digital Marketing Course Certification
- Eligibility Criteria
Course Duration:
6 Months (24 Weeks)Duration: 96 HoursWeekly Classes: 3 Hours
Batches:
Weekday Batches: Monday, Wednesday, Friday (6:00 PM - 9:00 PM)
Weekend Batches: Saturday, Sunday (10:00 AM - 1:00 PM)
Class Timing:
Weekdays: 6:00 PM – 9:00 PM
Weekends: 10:00 AM – 1:00 PM
Mode of Training:
Online: Live Interactive Sessions via Zoom/Google Meet
Offline: In-person classes at VFX
Digital Marketing Software
Web Design Software
Adobe Dreamweaver
Figma
Webflow
Shopify
Graphic Design Software
Canva
InDesign
Adobe XD
Digital Marketing Manager
SEO Specialist
Social Media Manager
PPC Specialist
Content Marketing Strategist
Email Marketing Manager
Digital Advertising Specialist
Affiliate Marketing Manager
Conversion Rate Optimization (CRO) Specialist
Web Analytics Specialist
E-commerce Marketing Manager
Influencer Marketing Manager
Brand Strategist
Marketing Automation Specialist
Mobile Marketing Specialist
Digital Marketing Consultant
Copywriter/Content Writer
Video Marketing Specialist
Graphic Designer for Digital Media
User Experience (UX) Designer
Data Analyst (Digital Marketing)
Certification:
Certificate of Completion upon successful course completion
The certificate will recognize proficiency in Digital Marketing
Basic understanding of marketing principles is preferred, but not mandatory.
No prior experience with digital marketing tools required – this course starts with the fundamentals and advances to advanced strategies.
A keen interest in online marketing, brand building, and customer engagement is encouraged.
Passion for learning SEO, social media marketing, content strategy, and analytics will be beneficial.
Basic computer literacy and willingness to learn tools like Google Analytics, SEMrush, HubSpot, etc. are essential.
A creative mindset and a strong desire to leverage digital platforms to drive business success are important.
Why learn digital marketing at VFX?
At VFX, we combine AI technology with expert digital marketing training to provide a personalized, one-on-one learning experience. Since 2008, we’ve successfully trained over 5,000+ students, maintaining a 100% job placement rate. Our 19 years of expertise and cutting-edge infrastructure ensure you’re learning the latest techniques in digital marketing. Our experienced staff is committed to providing you with both foundational knowledge and advanced strategies, preparing you to thrive in the digital marketing world, powered by AI.
FAQ - Digital Marketing
Digital marketing refers to the use of online platforms and technologies to promote products and services. It’s crucial for businesses today as it allows them to reach a global audience, drive traffic, and enhance customer engagement. Whether you’re looking to grow your business or start a career, digital marketing training is essential in the modern marketplace.
Taking a digital marketing course helps you acquire the skills needed to succeed in the competitive online market. You’ll learn essential strategies for SEO, social media, email marketing, and more. With this knowledge, you can effectively promote products and services, increasing visibility and driving business growth.
The duration of our digital marketing training varies depending on your schedule. We offer part-time, full-time, and online courses, ranging from 3 to 6 months, ensuring you get comprehensive training at your own pace.
Our digital marketing classes cover a wide range of topics, including SEO, social media marketing, content marketing, email marketing, PPC, Google Analytics, and AI-powered marketing strategies. You’ll learn the latest industry practices and gain hands-on experience.
No prior experience is necessary to join our best digital marketing course. Whether you’re a beginner or looking to sharpen your skills, our digital marketing training is designed for everyone. We start with the basics and build to advanced strategies.
At VFX, we provide one-on-one mentorship and customized training, tailored to your goals. With 19 years of industry experience, we have a proven track record in digital marketing training. Our state-of-the-art infrastructure and use of AI technology ensure that you’re learning the most up-to-date methods.
Yes, upon completion of the digital marketing course in Chennai, you will receive a recognized certificate. This certification will help you showcase your skills and enhance your employability in the competitive digital marketing field.
Yes, we offer digital marketing classes online, allowing you to learn at your convenience. Our online digital marketing training includes live sessions, recorded videos, and interactive discussions, making it flexible and accessible for anyone, anywhere.
After completing our digital marketing course, you can pursue a career as an SEO specialist, social media manager, PPC expert, content strategist, or digital marketing manager. The demand for skilled digital marketers is high across various industries.
Digital marketing allows businesses to reach a larger audience through SEO, PPC, email campaigns, and social media engagement. These strategies help improve brand visibility, drive traffic, generate leads, and ultimately boost sales.
While creativity is beneficial in digital marketing, a solid understanding of strategy, analytics, and consumer behavior is equally important. Our digital marketing training helps you develop both creative and analytical skills, essential for a successful career.
Our digital marketing course covers the use of various tools like Google Analytics, SEMrush, Canva, Mailchimp, Hootsuite, and more. These tools are essential for optimizing campaigns, analyzing performance, and managing digital content.
SEO (Search Engine Optimization) is a fundamental aspect of digital marketing because it helps websites rank higher in search engines, increasing visibility and driving organic traffic. Our best digital marketing course teaches advanced SEO strategies to help you optimize any website.
Digital marketing allows small businesses to compete with larger companies by using cost-effective strategies such as social media marketing, SEO, and content marketing. Our digital marketing training equips you with the skills to help small businesses thrive online.
AI-powered marketing uses artificial intelligence tools to analyze customer data, predict trends, and automate marketing processes. In our digital marketing course, you’ll learn how to leverage AI to enhance customer targeting, personalization, and content creation.
Getting started with digital marketing is easy! Begin by enrolling in our digital marketing course in Chennai to build a strong foundation. From there, you can explore various digital marketing strategies, tools, and platforms to launch and grow your online presence.
Yes, we offer 100% job placement assistance to help you land your first job in digital marketing. Our digital marketing course prepares you for a range of roles, and we provide guidance in resume building, interview preparation, and job opportunities.
Digital marketing professionals can work in wide variety of industries, including e-commerce, technology, healthcare, real estate, finance, and more. Digital marketing skills are in demand across all sectors.
Salaries in digital marketing can vary depending on your role and experience. On average, entry-level digital marketers can earn between ₹3,00,000 to ₹6,00,000 per year, with senior professionals earning upwards of ₹12,00,000 annually.
While AI significantly enhances digital marketing, it cannot fully replace human marketers. AI tools help marketers analyze data, automate tasks, and optimize strategies, but human creativity, critical thinking, and strategic decision-making are still essential to crafting successful marketing campaigns.
In our AI digital marketing course, you will learn to use popular AI tools like Google AI, HubSpot AI, IBM Watson, Hootsuite, SEMrush, and chatbot platforms like Dialogflow. These tools will help you automate marketing tasks, predict trends, and personalize campaigns.
AI can significantly enhance SEO strategies by improving keyword research, analyzing user intent, automating content creation, and enhancing on-page optimization. Our AI digital marketing course will teach you how AI-driven tools can improve your website’s ranking and visibility on search engines.
Some real-world examples of AI in digital marketing include personalized content recommendations, chatbots providing customer support, predictive analytics for ad targeting, and automated email campaigns. These AI applications help businesses improve user engagement and streamline marketing processes.
Our AI digital marketing course is unique because we offer personalized, one-on-one training and integrate cutting-edge AI technologies that are shaping the future of marketing. With 19 years of industry experience, state-of-the-art infrastructure, and expert instructors, you’ll gain hands-on skills that can be immediately applied to real-world campaigns.
AI is transforming digital advertising by enabling more accurate targeting, real-time optimization of ads, and more efficient budget allocation. AI tools can analyze vast datasets, segment audiences, and automatically adjust bids and content to improve ad performance, increasing ROI.