Graphic Designer

Experience: 2+ Years

Objective: To translate complex brand messages into high-impact visual assets for both digital and print media, ensuring aesthetic excellence and strategic alignment.

Detailed Responsibilities

• Concept Development: Lead the creative process from initial brainstorming and mood boarding to final execution for marketing campaigns.

• Digital Asset Creation: Design a wide array of digital content, including display ads, email templates, social media graphics (static and carousel), and website banners.

• Print Production: Expertly handle the design and layout of physical materials such as brochures, business cards, large-format signage, and packaging, ensuring all files are “press-ready.”

• Brand Evolution: Assist in the creation and maintenance of brand identity systems, ensuring consistency in typography, color palettes, and imagery across all company departments.

• Illustration & Iconography: Develop custom vector illustrations and icon sets to simplify complex data or enhance user interfaces.

• Project Management: Manage multiple design projects simultaneously, adhering to strict deadlines and coordinating with external vendors (printers, agencies) when necessary.

Technical Skills & Software

• Design Suite Mastery: Expert-level proficiency in Adobe Photoshop, Illustrator, and InDesign.

• Vector & Raster: Deep understanding of the differences between vector and raster workflows and when to apply them for optimal output.

• Typography & Layout: Advanced knowledge of kerning, leading, hierarchy, and grid-based design.

• Pre-Flight Knowledge: Proficiency in managing bleed, slug, CMYK vs. RGB color spaces, and various file formats (.ai, .eps, .pdf, .tiff).

• Bonus Skills: Basic knowledge of Figma or Canva for collaborative projects and an understanding of UI design principles.

Language & Communication

• English (Mandatory): * Speak: Must be able to confidently present design concepts and participate in creative strategy meetings.

  • Write: Must be capable of writing clear design briefs, proofreading copy within designs, and corresponding professionally with the team.

• Additional Languages (Plus): Proficiency in any other language is considered a significant asset for localized campaign work.

Candidate Requirements

• Education: Bachelor’s degree in Graphic Design, Visual Arts, or a related field (or equivalent professional experience).

• Portfolio: A robust portfolio showcasing a range of styles and successful real-world applications (e.g., a campaign that went live).

• Attention to Detail: An eagle eye for alignment, spelling, and color consistency.